Quality Roots, a Michigan-based cannabis retailer known for its customer-focused service, opened its first New Jersey location in Marlton on Route 70 West. This expansion marks the brand's entry into the Garden State market, where recreational cannabis sales have surged since legalization in 2021. Shoppers now gain access to a retailer emphasizing product education and quality amid New Jersey's growing dispensary landscape.
Core Values Shape Retail Experience
Founded as a multi-generational family business with roots in pharmacies and toy stores, Quality Roots applies decades of retail expertise to cannabis sales. Each of its ten Michigan stores adapts to local preferences through careful planning, a model now replicated in Marlton. The new site stocks over 200 products, from flower and concentrates to edibles, prerolls, vaporizers, tinctures, topicals, and CBD items.
Staff undergo continuous training to provide informed guidance, fostering trust in a market where product knowledge varies widely. Customers praise this approach: one review highlights the "kindest and most patient budtenders" in New Jersey, who deliver 10/10 service and product expertise. Such emphasis on education addresses common challenges in cannabis retail, where misinformation can hinder safe use and satisfaction.
Promotions Build Community Ties
The Marlton opening coincides with summer deals, including weekly discounts on popular items and entry into monthly prize drawings for every $50 purchase. Prizes range from a $1,000 Delta Airlines gift card to NFL season tickets, concert access, and $100 store credit. First-time buyers receive 25% off, with referral and loyalty perks offering additional $10-$25 savings on qualifying orders.
These incentives reflect broader trends in cannabis retail, where loyalty programs and events strengthen customer retention in competitive states. New Jersey's market, with over 100 licensed dispensaries, rewards brands that prioritize community engagement over volume sales alone.
Design Prioritizes Accessibility and Comfort
The Marlton store features a streamlined layout with clear merchandising, displaying products alongside pricing and availability details. Visitors describe an "aesthetically pleasing" setup with sample bud boxes for smelling, enhancing immersion without pressure. Open daily from 9 a.m. to 10 p.m. next to Raising Cane’s and near Target and Trader Joe’s, it serves Marlton, Cherry Hill, Moorestown, Mount Laurel, and Philadelphia commuters.
Pre-orders are available online at getqualityroots.com, streamlining visits in a state where adult-use sales topped $700 million in 2023. This focus on convenience and transparency positions Quality Roots to influence New Jersey's retail standards, potentially elevating expectations for education and service across the industry.
